Branding: In Five and a Half Steps [Audiobook] download free by Michael Johnson

Branding: In Five and a Half Steps Audiobook download free by Michael Johnson
  • Listen audiobook: Branding: In Five and a Half Steps
  • Author: Michael Johnson
  • Release date: 2016/1/2
  • Publisher: THAMES & HUDSON LTD
  • Language: English
  • Genre or Collection: Art and Photography
  • ISBN: 9780500518960
  • Rating: 7.74 of 10
  • Votes: 248
  • Review by: Annie Partridge
  • Review rating: 8.62 of 10
  • Review Date: 2018/10/23
  • Duration: 3H54M52S in 256 kbps (64 MB)
  • Date of creation of the audiobook: 2018-07-26
  • You can listen to this audiobook in formats: FLAC, WMA, MPEG4, MP3, MPC, WAV, MPEG-4 DST (compression AZW4, TAR, ZIP, 7-ZIP, AZW3, RAR)
  • Total pages original book: 320
  • Includes a PDF summary of 26 pages
  • Duration of the summary (audio): 20M18S (5.2 MB)
  • Description or summary of the audiobook: Michael Johnson is one of the world's leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the process. In Branding, Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question the missing gap in the market to which an answer is needed. Johnson proceeds to unveil hidden elements involved in creating a successful brand from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language. With more than 1,000 illustrations showcasing the world's most successful corporate identities, as well as generic templates enabling you to create your own brand or ad with ease, Branding explores every step of the development process required to create the simplest and most immediately compelling brands.
  • Other categories, genre or collection: Sales & Marketing, Advertising, Graphic Design, Art Books
  • Download servers: Microsoft OneDrive, 4Shared, FileRio, Hotfile, Nextcloud, MEGA, FileServe. Compressed in AZW4, TAR, ZIP, 7-ZIP, AZW3, RAR
  • Format: Hardback
  • Approximate value: 31.77 USD
  • Dimensions: 210x245x38.1mm
  • Weight: 1,410g
  • Printed by: Not Available
  • Published in: London, United Kingdom

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